My Lily is the perfect place where Irish Elegance and Brazilian Luxury meets. Founded by Geany Locatelli in October 2021, My Lily was born from the desire to introduce the unique fragrances and body care textures of Brazil to Ireland.

At that time Geany started developing My Lily Silk Collection. After extensive research, dedication, and investment, the Collection was launched in October 2022, meticulously crafted and designed in Dublin 8. The collection's launch took a year to ensure it met Geany's high standards and desire of having the highest grade of silk products in the market with each item carefully tested and crafted for quality.

Geany aimed to enhance women's everyday experiences by adding a hint of luxury with delightful scents and textures. Her goal was to boost women's self-perception and make self-care effortless and pleasurable.

My Lily has expanded beyond its online presence to include a physical location at My Lily Kiosk in Georges Street Arcade, Dublin 2. The friendly staff at the kiosk can assist you in finding the perfect gift for yourself or your loved ones. The My Lily Kiosk is open seven days a week, welcoming visitors to explore the space, meet the team, and discover the range of products.



About the Founder

Originally from Brazil, Geany moved to Ireland in March 2013. Geany's short visit to Ireland turned into a lifelong love affair with the country, where she has been thriving for over a decade, content with the progress she has made.

She has degrees in Psychology and Business, her current passion lies in creating products for My Lily and managing the My Lily Silk & Cosmetics business.

She has a passion for self-care and plants, which inspired her business name creation process. Drawing inspiration from nature and incorporating a part of herself into the name, she also wanted to pay homage to one of her first business ventures involving the Brazilian Satin Cream Lily. Combining all these elements, she came up with the perfect name, "My Lily," to reflect her aspirations.

Geany aspires for customers to experience the love and dedication infused into every aspect of My Lily when they purchase from the brand.