Everyday luxury, beautifully considered.
My Lily was founded by Geany Locatelli in Dublin in 2021, born from a passion for creating beautiful products that make everyday self-care feel a little more special.
What began with a love for hair care, skincare and beautiful textures soon evolved into a vision for something more — a collection centred around the rituals and details that make us feel good every day.
In 2022, after a year of extensive research, development and careful testing, My Lily Silk was launched.
From the beginning, our goal was simple: to create beautiful, high-quality silk that could be enjoyed every day — including silk that could be machine washed, making luxury easier to live with.
Because we believe luxury shouldn't be complicated.
It should be effortless.
My Lily is about making it easy to feel beautiful — through simple rituals, thoughtful details and products designed to fit naturally into everyday life.
From the moment you wake up to the moment you wind down, My Lily is here to make the everyday feel a little more beautiful.
Today, My Lily has grown from an online collection into a destination for silk, beauty and thoughtful gifting, with our physical home at My Lily Kiosk in Georges Street Arcade, Dublin 2.
Our team welcomes customers six days a week, offering a chance to discover the collection, find the perfect gift and experience the My Lily world in person.
And while My Lily continues to grow, our philosophy remains simple:
To make the everyday feel a little more luxurious.
About the Founder
GEANY LOCATELLI
Originally from Brazil, Geany moved to Ireland in 2013, where a short visit eventually became home.
With a background in Psychology and Business, Geany has always had a naturally curious and creative mind. She has always been drawn to creating, exploring new ideas and finding ways to turn simple concepts into something beautiful and meaningful.
That curiosity and creativity are at the heart of My Lily.
From imagining a new product to choosing the smallest detail of its design, Geany remains closely involved in every part of the brand. She is constantly exploring new ways to make everyday rituals feel more beautiful, while keeping them simple, practical and effortless.
Her love of nature and plants also played a part in the inspiration behind the name My Lily. Lily has always been one of her favourite flowers, making the name a small but personal reflection of the founder behind the brand.
